A former subsidiary of telecom giant ZTE (until 2015), Nubia Technology Co. Ltd. (Address CN: 中国广东省深圳市南山区北环大道9018号大族创新大厦A6-A11) was established in 2012 and became a well-known brand in a matter of just a few years. The company focuses on exquisite design, premium features and specializes in manufacturing camera and permium phones. Ever since its inception, Nubia has been focusing on product innovation and introduced many technologies that raised the bar for the competition. It claims introducing world’s first smartphone featuring a bezel-less design and being behind Three-in-one fingerprint recognition and Frame Interactive Technology. What sets Nubia apart from the competition is the unique build & design and cameras that offer DSLR-like capabilities and functions, allowing users to take stunning pictures using their smartphones. The signature design, capable cameras and powerful internals make Nubia smartphones unique and an excellent choice for users looking for premium smartphones at an affordable price. Although Nubia is now an independent (since mid-2015) brand that focuses on the high-end smartphone segment, it still maintains close ties with its former parent company and telecom giant ZTE.
Is Nubia a true premium brand?
Nubia has a long history of introducing premium phones that don’t cost a fortune like most other high-end phones do. The Z11 smartphone is made for the bold and features a legendary Black-Gold design. The phone features a NeoVision macro camera that offers three focus and four shutter modes for accurate and detailed pictures. The bezel-less display and exquisite craftsmanship makes Z11 one of the hottest phones out there, while the powerful Snapdragon 820 processor and up to 6GB RAM makes it a truly flagship phone. Z9 is company’s affordable phone, but features the same signature border-less design, decent internals and an optically stabilized 16MP camera. The N1 Lite introduced at the Mobile World Congress 2017 attracted many eye balls and demonstrates that the company is focused on constant innovation and bringing the best of technology to the masses. Other popular Nubia smartphones include Z11 line-up, N1 and Z9 Max.
What makes Nubia a global company?
Backed by one of world’s biggest telecom companies, Nubia arguably has the potential of becoming one of leading smartphone manufacturers. That’s why its smartphones are increasingly becoming popular in many regions, especially in North and South America, Europe, Southeast Asia and Russia. Nubia smartphones are also widely available at most major online retailers such as Gearbest and Amazon. The company has always delivered when it comes to offering premium smartphones at an affordable price, while availability of product information, official ROMs and good support is also a big plus for customers.